Ever wondered why a product is designed the way it is? If yes, then you’ve entered the realm of User Design. User Experience Design is a data-driven process whereby a designer or a group of designers aim to create a novel design, not just for the sake of novelty but rather to bring about an improvement in the existing designs used by consumers to accomplish a task.
As the technology is emerging, digital devices like tablets and smartphones have become an integral part of our life. It is now a quintessential belief to provide the user with the best experience on the digital platforms he or she may use. Today, user experience (UX) has gone from being one of the buzz-words in the design-world to the break ingredient in the world’s most exemplary digital products.