Chermayeff and Geismar – The Godfathers of Logo Designing

There is an inextricable link between semiotics and the modern-day field of graphic design. Both are used to establish a visual representation of an identity and convey a message. So, when you come to think of it, ancient Egyptians were the first people to make use of logos and designs to communicate.

How to create SEO content strategy?

Search engine optimization is a process of getting quantity and quality of traffic to your website from search results on search engines. To get the traffic, you must rank on the above top three from search results. For this purpose, strategies for SEO content are made to attract the traffic towards your website by following various steps. Here’s a super quick guide on how to create a SEO content for your website:

Storyboarding your Presentation: Why is it Important?

A technique invented by Walt Disney somewhere in the 1920’s and still popular today, storyboarding is a crucial part of the creative process that allows you to visualize the ideas and information in your head, draw it out on paper, make instant changes and then replicate the final idea in PowerPoint.

Brand Guidelines: Backbone of a Business Identity

The elements together, which are divided into style guides for copy and style guides for visuals, need to be in concert. For example, the choice of colors for your brand will be used in the logo, in the typography and in the design of the website.

Presentation and the fickle ways of the Internet World

Today, design has become a vital element of online presentations be it in the form of company profiles, ecommerce stores, magazines, and even craigslist. Presentation has dominated the world of web design as it is now considered as the first and foremost way to grab the reader’s attention