A Complete Guide to Logo Design Process
A logo is just like the face of a company. It is much more than just an image. You can guess the nature of a business by just looking at its logo even if you’ve never heard of it before. When a customer looks at your business, logo is the first thing he notices.
Chermayeff and Geismar – The Godfathers of Logo Designing
There is an inextricable link between semiotics and the modern-day field of graphic design. Both are used to establish a visual representation of an identity and convey a message. So, when you come to think of it, ancient Egyptians were the first people to make use of logos and designs to communicate.