An Opportunity for Brands to Convert ‘Noise’ into ‘Signal’
The globally awarded keynote speaker and futurist, Anders Sörman-Nilsson, has recently hosted a webinar on how to establish the brand signal in a world of digital noise.
Brand Guidelines: Backbone of a Business Identity
The elements together, which are divided into style guides for copy and style guides for visuals, need to be in concert. For example, the choice of colors for your brand will be used in the logo, in the typography and in the design of the website.