Keeping you updated with the latest digital trends

07 Jul: ‘Snap’ Just Topped Apple

Steve Jobs was quite famous for his Apple keynotes – featuring a minimalistic black screen and messages displayed in clear Helvetica Neue, along with meticulous scripting. For almost 20 years, there had been one live presentation style to conquer the rapidly evolving technology world, until Snap’s annual Partner Summit took the place virtually.

01 Oct: Growth Hacking: How Does It Work?

Growth is the first and foremost goal of any organization. The faster the growth, the better are the returns. While exponential growth may not have been possible a few years ago; simple yet effective techniques can put your business on the fast track to success.

27 Jul: How AI is changing the Landscape of Epidemiology

Artificial Intelligence was first established in 1956 as a field and it has come a long way since then. Almost 60 years ago, scholars at Dartmouth College wanted to find out if a machine can solve problems like intelligent human beings. And today AI surpasses that stage of research and development and now has a say in our day-to-day lives.

15 Jul: Jeff Bezos to Exec After ‘Fire Phone’ Flamed Out

Amazon released its first smartphone the “Fire Phone” in July 2014, and the device was widely considered “a fiasco.” By September 2015, Amazon halted selling the Fire Phone. According to the New Yorker report, the Fire Phone team Freed led grew to include up to 1,000 employees and cost the company over $100 million.

24 Apr: Designers Are Ready to Swish Their Wands to Combat COVID-19

Design & visual imagery have always played a vital role in delivering powerful messages to the community. Effective design is the propagator of news, insights, political views, and announcements for centuries now. When it comes to imploring people or the entire nation to change their behavior, visual communication can get an emotional response from the viewer and drive certain social behaviors.

18 Apr: Databox Vs. Power BI: Which One Should You Go For?

Databox is a business analytics KPI dashboard. It assembles all your metrics in one place and helps in delivering the central KPIs across multiple devices. Databox allows you to get off easy with monitoring your marketing activity and measure ROI by pulling all of your crucial data into one dashboard so you can track performance and discover insights in real-time. In short, Databox combines the necessary information into actionable results.

10 Apr: User Experience Design

Ever wondered why a product is designed the way it is? If yes, then you’ve entered the realm of User Design. User Experience Design is a data-driven process whereby a designer or a group of designers aim to create a novel design, not just for the sake of novelty but rather to bring about an improvement in the existing designs used by consumers to accomplish a task.

01 Apr: Dos and Don’ts of High-Converting Landing Pages

Your landing page has set the wheels in motion – but then, there’s a hiccup. You’re getting the traffic in droves but still not boosting your sales which 61% of marketers believe is the biggest challenge today. You’re gaining new email subscribers, posting winning articles on social media, generating leads through your blogs, and a pool of visitors come to your website; nevertheless, they are not sticking around. Therefore, contemplate differently – do differently because the average landing page conversion rate across industries is 2.35%. Understand the dos and don’ts of high-converting landing pages and capture the potential customers with the proven conclusive system within 8 seconds.

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15 Apr: 7 Rules of Effective Data Visualization

7 Rules OF Effective Data Visualisation In today’s data-driven world where organizations are continuously striving to adapt to…

02 Feb: Top UI/UX design trends for 2021

The bad thing about trends is that they tend to subside after a period of time but the great thing about them is that they’re constantly changing so there’s always something new to look out for. In the world of design, this happens at an even faster pace – as the majority of players begin to follow a particular trend, it is deemed ineffective soon after and gives rise to a whole new trend altogether.

09 Jan: How Webinars can help you shine!

You’ve established a business by putting in long hours and establishing a culture that promotes growth, but now you find yourself constantly battling competitors in an attempt to win your customer. As a profit-oriented organization, you’re always looking for methods through which you could increase your customer base which in turn would lead to higher revenues; a win-win.

18 Dec: Tips to Boost Conversions with Effective Content Strategy

According to a study by Content Marketing Institute, 72% of marketers believe that a powerful content strategy generates impressive leads for companies. However, today’s marketers face a major issue with their content strategy i.e. traffic with a low conversion rate. Despite the relentless effort to grow the brand through content, marketers still go through tremendous obstacles to create growth-driven content that not only sells their brand’s value but also skyrockets their content marketing.

23 Oct: Why we chose

Gone are the days when companies would sit down with developers fazed by a plethora of coding that was necessary to build the most basic of applications. With the evolution of technology in recent years, the onus is now on utilizing platforms to build applications without the need for any form of coding.

01 Oct: Growth Hacking: How Does It Work?

Growth is the first and foremost goal of any organization. The faster the growth, the better are the returns. While exponential growth may not have been possible a few years ago; simple yet effective techniques can put your business on the fast track to success.

22 Aug: 5 fundamental metrics to measure your webinar success

Webinars have become ubiquitous in 2020. They have proved to be an effective strategy to keep the business running and engage users and industry partners as the world economy strives to survive a global pandemic. Establishing new business leads, pushing up sales, finding new business ideas and innovation, and staying relevant in an ever-evolving world are just some of the results of a successful webinar.

14 Aug: 9 Steps to Building a Successful Webinar Strategy

The year 2020 has changed the meaning of life for almost everyone. While human beings, also referred to as “social animals” were forced to stay indoors and in self-isolation, the gist of hanging out was redefined to google hangouts; in-class sessions turned into online classes; cinematic experiences became online streaming, and seminars became webinars. Not that these activities were something new, but they took precedence when the ‘new normal’ lessen the in-person human interaction.

06 Aug: 10 Reasons Why Webinars Are Great For Every Business

Ever since COVID-19 grappled the world, humans have come to realize that they are more flexible than they think. As we make our way to a new normal, discussions around the possibilities of a permanent work-from-home, telecommuting, and virtual world has sparked debate across industries. While most analysts feel that permanent work from home is still years away from us, companies have already started assessing its benefits. Saving office space and rent, employees’ time, and money from back and forth commute are just some of the benefits of this buzz.

04 Aug: Webinar Hosting Challenges – Solved!

The time for worrying is over!

You’ve finally decided to adopt a new marketing tactic & are ready to host your first ever webinar; only to be faced with a number of hurdles that leave you questioning if this was indeed the right move to make. Well, fret no further!

03 Aug: Don’t know where to host your Webinar? – We’ve got you covered

Owing to the recent boost in the digitalization of businesses and consumer markets, there has been a growing demand for online mediums to build relationships with audiences all around the globe. In come Webinars, a live-interactive digital event that gives organizations the chance to not just cultivate personalized relationships with audiences but also dive deeper into topics of concern. In doing so, they establish themselves as an organization where information is readily available for consumers.

23 Jul: The new era for people management

If the past few months have taught us anything, it’s the constant need to improve & improvise in order to sustain consistent growth in these rather uncertain times. In a world where working remotely has become the new normal, and employees have resorted to online meetings & presentations, it is no surprise that companies all across the world have adopted a more technology-centric approach to their organization’s structure.

07 Jul: An Opportunity for Brands to Convert ‘Noise’ into ‘Signal’

The globally awarded keynote speaker and futurist, Anders Sörman-Nilsson, has recently hosted a webinar on how to establish the brand signal in a world of digital noise. The webinar shed light on the essential learning techniques that not only boost your brand signal but also cut through the digital noise.

13 May: A Complete Guide to Craft A Compelling Webinar Presentation

Crafting a killer webinar presentation is no cinch. How will you craft a presentation that not only delivers promising results but also keeps your audience awake throughout the webinar? With no budget to hire an in-house content writer or a graphic designer, how will you pull off a killer presentation? You’ve got to figure out the answers to these questions before you plan onto hosting a professional webinar that not only sells but also keeps your attendees come back for more.

24 Mar: COVID-19: Boosting Productivity With Webinars

As the threat of COVID-19 pandemic continues to spread, many organizations lean on to take the critical decision of sending employees home to work remotely and rush to shift their businesses online — but implementing this plan and ‘social distancing’ among employees have opened the door to some crucial challenges such as communication issues and being out of the loop, and work prioritization. However, the question remains ‘how to deliver training virtually amid COVID-19’?

10 Oct: What do we do with it?

All of us are quite familiar with the buzz words, ‘Big Data’ and ‘Data Analytics’ by now. Data is being regarded as the new oil of the 21st century. As per a report, 72% of organizations admit that they collect data but never use it because of its complicated nature despite a high ‘Return on Investment’ (ROI). A 10% increase in data accessibility can result in more than $65 million additional net income for a typical Fortune 1000 company.

31 Jan: Make Your Ideas Stick with The Von Restorff Effect

The whole purpose of having presentations is that the audience remembers it. And there are one or two ideas that you really want your audience to remember but how can you make those selected few ideas stick to the minds of your audience?