A Complete Guide to Craft A Compelling Webinar Presentation

Crafting a killer webinar presentation is no cinch. How will you craft a presentation that not only delivers promising results but also keeps your audience awake throughout the webinar? With no budget to hire an in-house content writer or a graphic designer, how will you pull off a killer presentation? You’ve got to figure out the answers to these questions before you plan onto hosting a professional webinar that not only sells but also keeps your attendees come back for more.

Let’s dive into the list of essential elements to make your webinar presentation a stress-free and successful.

the main ingredient

Build your webinar presentation with a solid foundation – that is your webinar script. It works just like a lifeboat. A webinar presentation often uses 99.9% of PowerPoint which makes PowerPoint presentation the core focus of it as your attendees will be looking at it throughout the entire presentation. So, when it comes to a webinar, don’t wing it!

Without a proper plan to deliver your content, it won’t take much time for you to get off the track. Even a slight chance of you sharing a piece of irrelevant information can end up confusing your audience. Moreover, if you forget the key points, you’re likely to get nervous which can ultimately make your webinar a disaster.

powerful script

Note all your ideas on a Word document and ensure that the flow of the webinar triggers what you aim for. Once you know your direction, build your script by writing down every word you plan on speaking during your webinar.




While building your script, make sure to add the following parts.

1. greet your attendees

In the first two minutes of the webinar, welcome and thank your attendees for joining; do a little introduction of yourself, what your company does, and the relevant topic you’re going to speak on. If you want to interact with your attendees through a poll, decide at what point you would like the interaction and place it in your script as well.

2. introduce your agenda

Cover your agenda in 3 to 5 bullets – each bullet should represent a different section of the webinar. If you want your attendees to learn your content in different chunks, create “section” for each element – the delivery of content becomes more comprehensible when it’s in sizable chunks.

3. separate sections for each agenda

Based on the selected “sections” of your agenda, write out all the content that explains each section individually. For example, if you start with “section 1,” write out everything you plan to say and then move to “section 2,” following the same pattern. While writing your script, don’t jump around to different sections as it will only reduce clarity and create more confusion. Moreover, avoid using language like “we’ll learn more about it in section 3” when you’re still stuck at section 1.

4. set a clear presentation objective

What’s the objective of attending your webinar? Mention what your attendees will get for being a part of your webinar and how will they learn and grow after participating in your webinar.

5. storytelling in webinar

Attendees love to hear stories. So, to add more life to your script, make sure to add stories in your content as they’ve been proven a great way to explain content to the attendees. Ensure your stories are relatable and help your attendees understand the complex ideas.


Webinar statistics show that 38% of attendees engage the most when content is relevant and interesting.


6. recap

A quick recap of what you have shared throughout the webinar is very important. Therefore, don’t forget to share the key points of your webinar that you want your audience to remember. Also, this practice encourages attendees to start a Q/A session.


92% of webinar attendees want a Q/A session at the end of a webinar.


7. add contact information

Spending hours on writing a script and reaping nothing out of it? What’s the whole point of your webinar then? Give out your contact information. Share all the means to get a hold of you – include your email, phone number, social sites, and company website.

8. concluding remarks

When your attendees take out their time from their busy schedule, won’t they deserve some appreciation? Thank them for attending and share your raw thoughts along with the points you presume have been left unsaid. This is the right time for you to make the most out of your webinar.

9. closing webinar script

In the end, it all comes down to your script so make a strong one. Instead of fragments, write out complete sentences and practice A LOT! Read it out loud to ensure that you’ve covered each key point. If something seems irrelevant or the content looks too long, cut out some of it and put the finalized content in your webinar PowerPoint slides. Plus, make sure to highlight the most important features of your script.

So, your script is all set but the slide still looks bare? This is where design comes just like a blessing in disguise!

how to design an outstanding webinar?

PowerPoint is a much more powerful tool that one could ever imagine. It doesn’t matter if you’re not a professional designer. With a little bit of creativity, anyone can make a sleek webinar presentation in PowerPoint. All you need is to design a tone before you start working on your webinar; so, keep your ideal audience in your mind while selecting the design for your webinar presentation.

Now let’s jump into the most important steps to design your webinar presentation.

1. ready-made templates

When you open the PowerPoint program, look for ready-made templates. Select the template that fits perfectly for your topic and pick the colors that illustrate your agenda to your audience.

2. logo

Want to promote your company via webinar? Use your logo on each slide or add it on the first slide (typically your title slide) to promote your company.

3. layout

The best thing about PowerPoint is that it offers multiple slide layouts. To get your message across attendees, you can choose from the variety of designs it offers and give your webinar presentation a striking look!

4. declutter your content if required

Copy-pasting your script directly onto the slides can spill water on all of your efforts. Similarly, too much text can distract the audience, and what would be the whole point of the webinar if the slides are too heavy? Who’d listen to you while reading lengthy PowerPoint slides? Declutter your content. Break it into little chunks to allow your attendees to digest each and every part of your content – a slide shouldn’t contain more than 30% – 50% content. Always remember, a webinar PowerPoint is a reference tool, not a book to read stories from, so keep it concise.

first 3 slides are most important…

Slide#1 (Title): Your title slide must have the company’s logo and speaker’s name.

Slide#2 (Bio): Put a picture of yourself (webinar’s speaker) with short bullets describing his competencies.

Slide#3 (Agenda): Short bulleted list to tell your audience what you’re going to discuss in the webinar.

images breathe life into your webinar presentation

Add life to your slides with images! Images have been proven as a powerful tool to illustrate the webinar presentation. However, it’s totally up to you to reckon what type of image can put off with your slide. Once you’ve picked the image, add a little humor to it, and make it engaging enough to keep your attendees awake throughout the presentation.

best stock-photo websites

You can find a number of websites online to pick images from, however, the following five websites can fulfill your slides’ needs.

  • Unsplash

  • Pexels

  • Hubspot

  • Pixabay

  • SplitShire

For images, you can also go for “Design Ideas” in PowerPoint – it offers a lot of ways to design your slide.

brainstorm & get started!

Now that we have shared multiple tips with you to make your webinar presentation professional and engaging, you’re all set to get started with your webinar. So, get your hands-on PowerPoint and motivate your audience now!

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