Have you ever wondered how you’re able to identify a business by its logo even if their name is not a part of it? It is because symbols are themselves a succinct way to communicate information about your business, and so are logos.
A logo is just like the face of a company. It is much more than just an image. You can guess the nature of a business by just looking at its logo even if you’ve never heard of it before. When a customer looks at your business, logo is the first thing he notices. Moreover, customers form an opinion about a company within a few minutes and a well-designed logo is the best way to convey to customers that your business is trustworthy, and provides quality services.
When you are building a business, sometimes creating a logo might not seem like a top priority. In other words, a logo is an integral part of making your brand a successful one. Let’s take a look at how you can make an eye-catching logo for your business.
Step 1: Client Discovery
The first step in the logo design process is client discovery phase.
To start the logo design process, you must identify what your business goals are and what the brand embodies. When it comes to logo design, no one-size-fits-all — a logo represents a business so it won’t be effective unless you first know what you are aiming for. You’ll deal with tons of clients; some could articulate what they want while others might leave it is up to the designer to draw the given information out. Even if designers are given the proper detail with well-composed instructions, it will still be on them to explore what their clients actually want and how to make their work more impressive.
Every little detail you get from your client will contribute to the success of your design. Considering that logos are one of your strongest vehicles for branding, make sure to ask all the necessary questions. So, kick off your client research by asking questions like; what is your brand voice? Is it jokey or formal? Which beliefs and values are important to your brand? How do you want your customers to describe your brand to other people?
Step 2: Industry Discovery
The next step in the logo design process is all about keeping an eye on what kind of logos competitors have. In this phase, you take a deep look at what logo techniques work for your industry; this also includes brand colors or particular shapes. Overused logo techniques are a big no since they lose personality so make sure to try out something new techniques that have been ignored before; they might inspire ways to stand out.
Step 3: Application Discovery
The application discovery phase identifies where the logo will be used. In this phase, you are free to determine the color model, the shape or even design software that will be used for logo designing. Make sure that the logo shape fits its surroundings, as some spots require a rectangular logo, like letterheads whereas others require something discreet. However, the good part is that you can have several different versions in your stable.
Step 4: Sketch Your Logo
Do you already have some creative logo ideas? If yes, then this is your time to jump ahead into logo design software. Sketching is not only easy and fast but an effective tool for brainstorming. But before you start zeroing in on your final design, take a break, give your mind some rest, and then sketch the idea.
Sketch out a bunch of different logo ideas and see how they look outside your head. Just so you know, sketching alone can actually get the creative idea out of your mind and allows a wide variety of concepts so you see what works and what doesn’t. Once you’re done with this step, you will notice certain threads or themes you like. Then you’re almost done! Just mix different elements until you settle on the perfect one. Also, try to sketch other ideas. You never know, you might surprise yourself with something much better. Another key thing of this practice is that you will give yourself some backups in case the client ends up not liking the direction of your initial concept.
Once you settle on your preferred concept, try sketching some variations on it, change minor details, and start typography explorations.
Step 5: Feedback
Remember, everyone’s a critic! No matter how perfect you think your logo design is, chances are someone is going to ask for changes. But that doesn’t mean your logo isn’t good.
Spending hours and days on an image is just like missing forest for trees. A fresh set of eyes on the final result can tell if there is some room for improvement that you hadn’t noticed before.
Getting feedback is nothing! The real challenge lies in interpreting and acting on client feedback. Ask follow-up questions and decide what feedback is most valuable. The core purpose of your logo is to represent a brand, so this is where you use your judgment power to figure out that the feedback is helping the logo do that better. If not, you need to articulate the reason behind your design choices.
Step 6: Finalize Your Logo
Once you finalize your logo, it’s time to deliver your final files. Determine what design files your client needs and prefer using layered source vector files, such as AI and EPS/PDF files, and high-resolution raster files for web, including PNGs with transparent backgrounds.
Logo Design Trends for 2020
Logo design forms a significant niche in graphic design. It goes decades without any modification which is why it should be unique and special.
We have listed down the trending logos of 2020.
Creating Your Own Logo
Don’t stress yourself out by the lengthy process of hiring a logo designer when you can use a free logo maker online. There are tons of online logo makers out there but you need to make sure they have professional logo templates to choose from. You can go for Logomyway – it has hundreds of professional logos to choose from and is free to customize your logo, and allows you to edit your logo unless you get your desired logo. However, you will need to pay a small fee to get the high-resolution files.
Today, many companies tend to use cartoon logos as they are often connected with entertainment and happy moods. If your brand fits these descriptions, then there’s nothing better than a cartoon logo for you. Also, these logos are the best if you want to win the hearts of your potential clients. They are perfect if you are dealing with products that are associated with kids.
Geometric Logo Framing
The popularity of geometric logos is growing with time and the new trend is geometric shapes being used as framing devices.
Geometric framing is more advantageous due to its flexibility and ability to handle different unique logos. The logo gives you an opportunity to define and interact with different geometric shapes. Nowadays, responsive logos are also very much popular
Hand-drawn logos are becoming the next big thing in the graphic design industry due to their special and unique feeling. Drawing enhances the artistic appearance of the company’s brand. If you seek for a smooth and faultless logo design, sketchbooks are the way to go. Unbalanced drawings and patchy lines are ruling the graphic design industry. For that reason, imperfect designs are now considered perfect for branding. Try it out to make your company’s logo stand out among the rest.
Animated logos play a vital role in influencing our minds when it comes to relaxation. It conveys consumer’s feelings when he uses that particular product. Overall, it is perfect for diluting the boredom!
When you design a logo for your brand, choose one that communicates your true feeling to your clients and shows originality. A well-designed logo should be relatable and stable. So, let your logo be straightforward and classic.